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Google has a wide range of devices that are sold at a number of partner locations. Best-Buy, Target, really the list goes on and on. When compared to Apple stores which have highly knowledgeable and trained employees, these other retailers don't have that same process so the knowledge varies greatly between sales-person.
Using an online portal, these retail associates could learn the details of the Google products and the larger ecosystem. Through gamification of the material and a points & reward system we were able to incentivize continued growth and knowledge, making it easier to finalize the sale of these products.